With nearly 40 years of experience in the industry of corporate gifting, we’ve learned a thing or two about the power of connection…
A Simple Answer…
Aodh and Judith Bourke established ASA in 1984 with the goal of providing A Simple Answer to the problems many clients face promoting their businesses – remote brand engagement. By associating their companies with high quality products and services (sourced by ASA) which could be sent to their staff or clients, they were able to deliver memorable brand experiences. Nearly four decades on, our family-run business continues to be the trusted choice for brand engagement, with sisters Michelle and Caroline now taking the helm and steering the company forward with that well-know dedication to quality of service.
ASA established by Aodh & Judith Bourke
Opened Cork HQ
Opened Dublin Office
Michelle Johnson joins
ASA logo introduced
Opened Lisburn Office
Opened Lisburn Office – acquired A to Z Promotions Lisburn
Caroline Bourke joins
New ASA logo introduced
ASA celebrates 25 years and joins IGC Global Promotions
2009 – ASA celebrates 25 years and joins IGC Global Promotions
ASA Group creates ASA Marketing & ForWare Limited
SWAG stores begin
ASA celebrates 30 years
ASA celebrates 30 years & appoints Michelle Johnson as CEO and Caroline Bourke as Sales Director
Michelle wins Network Women in Business National Award
Michelle wins Network Women in Business National Award & is appointed to the IGC Global Promotions Board
Business All Stars
A vision for how things should be
At ASA, we understand that every brand is different and needs to connect to its teams in a unique and personal way. We go the extra mile to find truly unique and sustainable gifts that connect and align with your brand values. We are dedicated to providing your company with meaningful gift experiences on time and within budget. Think of us as your Brand Experience team – an extension of your marketing department. We care just as much as you – if not more – about delivering brand excellence.
Think global, act local
Working with ASA, you will have a personal account manager who will become more than an advisor – they will take time to truly understand the unique way in which you need to engage with your team and will seek out the products that best connect on a local level, whilst onboarding out across continents.
WHY WE DO IT
From our family to yours
We are passionate in all we do – the dedication in getting you the perfect unboxing experience really does bring a smile to our faces! We are human, we care. We take delight in ensuring you have a completely joyful experience working with us and enjoy all aspects of the ASA family. Starting as a 100% authentic Irish family set up in 1984 and still going strong, we believe that counts for something. We build meaningful relationships with our clients (some going on for over 30 years) and see you as part of our extensive family network.
INFINITY AND BEYOND!
Focused on the future
We are dedicated to innovation – both in our IT systems and the products and services we provide for our brands. Becoming an ASA brand means having a team working for you using cutting- edge tech, pioneering logistics and global delivery systems. We hunt out the best up-and-coming new products, create style guides for future seasons – all to ensure you are future-proofed in your team engagement for the foreseeable.