Celebrating 40 Years of ASA Group: A Sustainable Family Business with Global Reach – Watch our Video here!
For 40 years, ASA Group has grown from a small Cork-based family business into one of Ireland’s leading names in sustainable corporate gifting and promotional merchandise. What started with passion and creativity has evolved into a trusted, global business rooted in purpose and family values.
From Local Beginnings to Global Growth
ASA Group began in 1985 with a simple goal — to help brands connect with people in meaningful ways. Over time, that small idea grew into something much bigger.
Today, through ASA Brands and ForWare.io, we deliver sustainable, innovative solutions for clients across EMEA and beyond. We’ve stayed true to our roots while embracing new technologies and sustainable practices.
Every milestone has been driven by our people — a strong, close-knit team who continue to innovate and care deeply about what they do.
Sustainability at the Core
Sustainability isn’t a trend for us — it’s the foundation of our work. ASA Brands partners only with ISO and EcoVadis-certified suppliers, ensuring every product supports responsible sourcing and long-term environmental impact.
As a result, we help our clients align their gifting with ESG goals and Scope 3 reporting. We also reduce transport emissions through local fulfilment and EU-based production, proving that sustainable choices can still be smart business decisions.
Proud Members of IGC Global Promotions
Our membership in IGC Global Promotions gives ASA Group a truly global reach. We’re proud to be the only Irish partner, invited by recommendation of global suppliers.
Through this network of 90 companies across 50 countries, we share best practices in sustainability, supplier standards, and innovation. Therefore, our clients enjoy both the care of a family-run business and the capability of a global organisation.
Innovation That Drives Us Forward
Innovation has always guided our journey. Our custom-built CRM system tracks every order from quote to delivery, using a clear traffic-light dashboard to flag bottlenecks and maintain transparency.
In addition, our global webstores make procurement easy for multinational clients. They help brands maintain consistency, reduce costs, and avoid customs delays — all while staying sustainable.
Looking Ahead: The Next Chapter for ASA Group
As a sustainable family business in Ireland, we’re proud of how far we’ve come. However, we’re even more excited about what lies ahead.
In the years to come, we’ll continue to invest in technology, sustainable materials, and partnerships that align with our values. Most importantly, we’ll keep doing what we do best — helping our clients make a positive impact through creativity, connection, and care.
Here’s to 40 years of ASA Group — a story built on family, innovation, and sustainability, and one that’s still growing stronger every day. Find out more here!